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Fix your pricing
so that every sale
brings you profit.

If your pricing is leaving money on the table, DatnayiEdge helps you charge correctly and put simple finance systems in place so your business stays profitable and becomes sustainable.

You’re in the right place if you…
✓

Want your prices and profit to finally make sense.

✓

Need your accounts tidy and compliant for tax and regulators.

✓

Want clean numbers that help you secure grants, loans, or investors.

✓

Want a simple way to see how your business is really doing each month.

Three ways we help you

Pricing Reset Framework

Goal

Get clear, correct prices in 1–2 weeks so you stop losing money without knowing it.

What we do

  • Check real costs so you know true cost per item or service.
  • Spot which products make money and which ones leak profit.
  • Set clear prices and bundles that keep margin in every sale.
  • Give simple pricing rules so you don’t undercharge again.

What you walk away with

  • A clean price list you can trust.
  • Clear profit per product or service.
  • Confidence to stop second-guessing prices.
  • A 30-day rollout plan to start earning more.

Investment

₦150k–₦450k depending on how many products or services you have.

Not sure if your current prices are really working? Check your pricing health to see if they’re helping or quietly leaking profit.

Check My Pricing Health

Financial Performance System

Goal

Get a clear picture of your money every month so you can make calm, smart decisions.

What we do each month

  • Organise income and expenses in one clear view.
  • Prepare simple monthly reports for sales, costs, and profit.
  • Track margin, cash in/out, and key trends.
  • Flag waste and opportunities for quick improvements.

What you walk away with

  • A clear monthly view of how the business is really doing.
  • Simple numbers you can understand without being “finance heavy”.
  • Better decisions on spending, hiring, pricing, and growth.
  • Peace of mind that someone is watching the numbers with you.

Investment

₦120k–₦350k per month depending on your size and complexity.

Not sure if your numbers are as healthy as they should be? Check your financial health to see how strong your current system really is.

Check My Financial Health

Funding Readiness System

Goal

Get your numbers and story ready for grants, loans, or investors so you don’t feel exposed in front of them.

What we do

  • Clean and organise your past numbers so they tell a clear story.
  • Build a simple 3–5 year forecast with key scenarios.
  • Highlight traction metrics: revenue, profit, cash, runway, unit economics.
  • Prepare a full funding pack (financial tables, charts, talking points).

What you walk away with

  • A clean set of numbers that shows real traction.
  • A forward-looking model with scenarios you can defend.
  • A strong funding story where pitch and numbers align.
  • More confidence with panels, banks, and investors.

Investment

Price is scoped to your funding stage and how complex your business is.

Not sure if you’re truly funding-ready? Check your funding readiness to see where you stand before you sit in front of investors or grant panels.

Check My Funding Readiness

Why founders trust DatnayiEdge

Expert finance team

Led by an Associate Chartered Accountant (ICAN) with 10+ years in accounting, analysis, and operations for startups and SMEs across Nigeria, UK and US.

Experience that speaks your language

We’ve worked with founders across food, fashion, education, services, and tech, so we understand how different business models really work.

A partner who actually cares

We know you’re carrying a lot as a founder. We create a safe space, listen to your goals, and build solutions that fit your reality.

Proof of performance

A snapshot of the kinds of results we aim for with every engagement.

+42% average profit increase*

Across food, fashion, and beauty, service businesses after pricing redesign.

15+ investor packs built*

Grant-ready financials, pitch-deck slides, and models for product and service businesses.

50+ startups & SMEs served

Across Nigeria, UK and US with pricing, performance, and funding builds.

₦500m+ capital supported

Debt and equity capital raises using DatnayiEdge financial models.

$200k+ grants secured

Including Mastercard Foundation wins using our models and packs.

£25k prize win

Pitch competition success powered by DatnayiEdge financial planning.

"A cake vendor in Abuja doubled her profits using our pricing framework."
"A fashion business crushed her sales targets at the London Fashion Show because of the financial plan we created for her."
"2 EdTech founders secured $100k each, in Mastercard Founda grants in the 2025 cohort."
"Amazing session and very insightful. Was able to track my expenses, know my profit margins and all other necessary things to do as a business owner. Teaching was smooth and extremely explanatory. I'll recommend them any day, any time."

Lawani Oluwasegun

*Representative metrics based on recent client work. Exact figures vary by business model and stage.

Let’s talk

Tell us if you need a Pricing Reset, a monthly Financial Performance System, or Fundraising Readiness package. We’ll reply within 1 business day.

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